Ni ibihe bishya mu bikinisho bya rukuruzi byagaragaye mu rutonde rw'abagura ibicuruzwa bikomeye nka Toys "R" Us?

Niba warashyize umutima ku bubiko n'amakataloge y'ibicuruzwa by'abacuruzi bakomeye b'ibikinisho vuba aha, uzasanga ibice by'impapuro za rukuruzi na rukuruzi Ibyubako zirimo guhinduka bucece. Ibyemezo byo kugura by'izi nganda nini mu bucuruzi ni nk'ibipimo by'iterambere ry'inganda, bigaragaza neza uko isoko ry'abaguzi rihagaze. Urutonde rwabo rw'ibyo bagura ntirukirimo ibintu by'ibanze ahubwo rugaragaza icyerekezo gishya gisobanutse kandi gitanga icyizere. Gusobanura ibi ni ingenzi kugira ngo isoko ry'ejo hazaza rirusheho kuba ryiza.

Icyerekezo cya mbere: Kuva ku "bwubatsi bumwe" kugeza ku "guhuza ibintu byinshi", gusesengura byimbitse imiterere y'uburezi
Ingingo nyamukuru yo kugurisha mu ntangiriro Ibikinisho bya rukuruzi "ubwubatsi", bwakoreshaga ubushobozi bw'abana bwo gutekereza ku bintu biri mu kirere. Icyerekezo cy'ubu ni ukwihuza cyane n'izindi nyigisho n'imikinire, bigatuma agaciro ka "1+1>2".

Uburyo nyabwo bwo guhuza n'uburezi bwa STEAM: Ibindi bicuruzwa byanditseho "STEAM" byagaragaye ku rutonde rw'ibigurwa. Iki ntabwo kikiri icyapa cyo kwamamaza ahubwo ni udushya twinshi. Urugero, seti Mu ntangiriro harimo ibice byoroshye bya mekanike nka za gear, pulleys, na levers, bituma abana bumva neza ihererekanya ry'amashanyarazi n'amahame ya mekanike mu gihe bubaka ingoro n'imodoka. Amaseti agezweho ndetse ahuza optique (prism plates) na mibare (imibare n'ibimenyetso), ahindura ubumenyi bw'ishuri mu buryo bufatika kandi bushobora gukorwa mu bushakashatsi.

Inkuru zishingiye ku nsanganyamatsiko n'izishingiye kuri IP: Imiterere yoroheje y’ibishushanyo mbonera ntabwo ihagije kugira ngo ikure abana. Tubona icyerekezo gikomeye cyo gushyira ibintu mu byiciro, nk'isi ya dinosaur, ubushakashatsi bw'ikirere, ingoro z'abamikazi, n'indege nini, nibindi. Izi nsanganyamatsiko ziha abana amakuru y'inyuma binyuze mu bice byihariye (nk'imirizo ya dinosaur, roketi zikoresha amasasu), udupapuro tw'amabara n'amabara, bikangura imikino yo gukina inshingano no kongera urwego rw'inyungu mu gihe cyose cy'ubuzima bw'ibicuruzwa.

Uburyo bwa kabiri: Ibipimo "bikabije" by'umutekano n'ubuziranenge byahindutse itike yo kwinjira aho kuba inyungu yiyongereyeho
Abacuruzi banini bageze ku rwego rwo kwitabwaho cyane mu bijyanye n'umutekano n'ubuziranenge bw'ibicuruzwa. Ibi si byo by'ingenzi gusa ahubwo ni n'ingenzi mu kugurisha.

Ivugurura ry'amahame y'umutekano: Icyo umuguzi ahangayikishijwe nacyo ni ibirenze gusa ibisabwa by'ibanze byo "kudapfa kwa rukuruzi". Barebye mu buryo bw'ingenzi bw'ibikoresho: Ese hakoreshejwe pulasitiki ya ABS yo mu rwego rw'ibiribwa? Ese ibikoresho bya rukuruzi ubwayo ni boroni y'icyuma ya neodymium ifite urwego rwo hejuru rw'umutekano (ingufu zikomeye za rukuruzi kandi ihamye kurushaho), kandi se ifunze inshuro nyinshi binyuze mu buryo nko gusudira hakoreshejwe ikoranabuhanga kugira ngo itazagaragara mu bihe ibyo ari byo byose? Ese impande z'ibicuruzwa zaratunganyijwe? Ibi bisobanuro birambuye bigaragaza neza niba ibicuruzwa bishobora kwinjira mu miyoboro isanzwe.

Agaciro k'uburyo bwo gukora ibintu mu ntoki no kuramba: Abaguzi baha agaciro gakomeye "imiterere" y'ibicuruzwa. Ibikoresho by'ibanze binini, ibara ryiza kandi ringana, ijwi ryiza rya "click" iyo rukuruzi ifatanye, hamwe n'imbaraga zo guhuza ibice byose hamwe bigize "icyitegererezo cyo hejuru" cy'ibicuruzwa. Ubu bwiza butanga ubutumwa busobanutse ku baguzi: Iki ni igikinisho kiramba kandi gikwiye gushorwamo imari, aho kuba ikintu cyoroshye kandi gihendutse.

Uburyo bwa gatatu: "Kwagura neza" amatsinda y'abakoresha, bitabira abakinnyi bakiri bato n'abateye imbere.
Isoko ririmo kwaguka vuba mu mpera zombi z'igihe, bitanga amahirwe menshi mu masoko yihariye.

Ubushakashatsi bw'abana bato (imyaka 1-3): Ku itsinda ry'impinja, rinini, ridafite imbaraga byihariye ku ikoranabuhanga rya rukuruzi Ibicuruzwa byagaragaye ku rutonde rw'ibicuruzwa bigurwa. Ingano y'ibice binini akenshi iba nini kugira ngo hirindwe ibyago byo kumira. Imbaraga za rukuruzi zarabazwe neza, ibyo bikaba bitanga icyizere cy'uko ihuriro rihamye gusa, ahubwo binatuma abana bapfukama neza bakoresheje amaboko yabo mato. Amabara akunze gukoresha amabara yoroshye ya macaron cyangwa umukara, umweru n'umutuku kugira ngo bitere imbere mu kureba. Iri ni isoko rishya ry'ibikinisho bya rukuruzi.

Ishingiye ku bantu bakuru kandi ikusanyirizwa hamwe: Indi nsingo ni ibishushanyo mbonera bigoye ku bangavu ndetse n'abantu bakuru. Umubare w'ibice biri muri ibi bicuruzwa ushobora kugera ku mibare ine, bigatuma hubakwa inyubako zinoze cyane, ibimenyetso by'ubwubatsi cyangwa ibishushanyo by'ubuhanzi. Imiterere y'amasaro ya rukuruzi cyangwa inkoni za rukuruzi yibanda cyane ku mbaraga z'imiterere n'ubwiza, ndetse ifite n'imiterere yo kugabanya imihangayiko no gushariza, ikurura abakunzi b'abanyamideli, abubatsi n'abantu bakuru bashaka kwigaragaza mu buryo buhanga.

Icyerekezo cya kane: Kuramba n' "imbaraga zoroshye" z'agaciro k'ikirango biri kugaragara
Ibyemezo byo gutanga amasoko bigenda bihinduka bitewe n’indangagaciro z’ikirango, muri byo hakaba harimo kubungabunga ibidukikije no kubungabunga ibidukikije.

Ibikoresho by'icyatsi kibisi n'ibipfunyika: Ibikinisho bya rukuruzi bikozwe mu bikoresho bishobora kongera gukoreshwa ndetse n'ibipfunyika bibungabunga ibidukikije bireka gukoresha pulasitiki ikoreshwa rimwe gusa bigakoreshwa. Ibikinisho byemewe na FSC biri gukundwa cyane n'abaguzi. Ibi si ugusohoza inshingano z'ikigo gusa, ahubwo ni n'igisubizo kitaziguye ku byifuzo by'abakiriya bashya bashinzwe kubungabunga ibidukikije, bikaba urufunguzo rwo gutandukanya ikirango n'ibindi.

Ubwisanzure n'ubudasa: Imiterere y'ibicuruzwa itangiye kugaragaza ko bireba buri wese. Urugero, mu bijyanye no guhuza amabara, bikuraho imyumvire gakondo ya "ubururu bw'umuhungu / umutuku w'umukobwa" kandi bitanga amabara adafite aho ahuriye. Amashusho y'abana b'ibitsina bitandukanye n'amoko atandukanye bakina hamwe agaragara mu gitabo cy'amabwiriza arimo kuba ingenzi ku bacuruzi banini kugira ngo basuzume uburyo ibirango byabo bigezweho.

Ese?

Urutonde rw'abagura ibicuruzwa banini rutwereka neza ko igikinisho cya rukuruzi Isoko ririmo gutera imbere no kwishyira hamwe mu byiciro. Abazatsinda mu gihe kizaza bazaba abatanga serivisi bashobora kurenza inshingano z'ibanze zo "gukurura abantu ku ngufu" no kwibanda ku bikubiye mu burezi, ireme ry'umutekano, ishyirwa mu byiciro ry'imyaka n'indangagaciro z'ikirango. Ku bitabiriye ubucuruzi, kubona ibi bihe no kwitegura hakiri kare ntibizongera gutanga gusa agasanduku k'ibintu by'ingenzi, ahubwo bitanga igisubizo cy'iterambere gihuza umutekano, ubwenge n'ibyishimo ku miryango hirya no hino ku isi. Ubu si ubucuruzi gusa, ahubwo ni n'amahirwe yo guhanga ejo hazaza hamwe n'abazavuka.